Money.cnn.com – Italian publishers’ online ad firm financed to develop new formats

Money.cnn.com – 24 ottobre 2012

http://money.cnn.com/news/newsfeeds/gigaom/articles/2012_10_24_italian_publishers_online_ad_firm_financed_to_develop_new_formats.html

Italian publishers’ online ad firm financed to develop new formats

An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a €2.5 million ($3.2 million) investment to develop new technology.

Salerno-based 4W Marketplace, which powers the Premium Publisher Network, is taking the money from VC house Principia SGR.