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Italian ad vendor 4W MarketPlace landed an USD2.3m investment from Principia SGR. The firm is the chosen vendor for Italian publisher consortium Premium Publisher Networks, which includes broadcaster Rai, and papers La Repubblica, La Stampa, and La Gazzetta dello Sport. The additional funding will be used to strengthen the company’s technological department, undertake R&D in computational advertising, and the development of new internet advertising models. The startup was incubated by Digital Magics. 4W MarketPlace is the first Italian network to have been certified by Facebook as an advertising provider.