PRESS RELEASE<\/p>\n
RCS MediaGroup and L\u00e2\u20ac\u2122Espresso Publishing Group have come together to create the\u00c2\u00a0Premium Publisher Network Consortium, offering the advertising market highperformance\u00c2\u00a0positioning on the websites of their editorial brands.\u00c2\u00a0With the creation of this network, RCS and L\u00e2\u20ac\u2122Espresso offer a new communications\u00c2\u00a0opportunity that stands alongside the traditional display advertising offered by their ad\u00c2\u00a0sales agencies.<\/p>\n
The two founding publishing groups are making membership of the Consortium open to\u00c2\u00a0other publishers owning market-established brands that can offer qualified audiences.\u00c2\u00a0Membership is available immediately.<\/p>\n
The new network will allow advertisers to use high-performance text link advertising\u00c2\u00a0formats, contextualised to the content and target users, ensuring visibility to a quality\u00c2\u00a0audience with premium advertising value.
\nThis is the first initiative of its type in Europe.<\/p>\n
Members of the Consortium will make their online advertising audience available, so\u00c2\u00a0contributing to the creation of a single, aggregate audience in the form of a network, which\u00c2\u00a0advertising investors can access through a specific, high-performance product.<\/p>\n
Right from the start, advertisers will be guaranteed a dedicated online inventory which,\u00c2\u00a0taking just the two founder members of the Consortium, offers potential cover of over\u00c2\u00a040% of the online audience in Italy (Audiweb Netview, November 2008) and the\u00c2\u00a0prestigious target represented by internet users who visit the websites of Italian publishing\u00c2\u00a0titles every day.<\/p>\n
The Consortium will operate through a specialist sales structure and will be operational by\u00c2\u00a0mid-2009.<\/p>\n
Milan, 13 January 2008<\/p>\n","protected":false},"excerpt":{"rendered":"
PRESS RELEASE RCS MediaGroup and L\u00e2\u20ac\u2122Espresso Publishing Group have come together to create the\u00c2\u00a0Premium Publisher Network Consortium, offering the advertising market highperformance\u00c2\u00a0positioning on the websites of their editorial brands.\u00c2\u00a0With the creation of this network, RCS and L\u00e2\u20ac\u2122Espresso offer a new communications\u00c2\u00a0opportunity that stands alongside the traditional display advertising offered by their ad\u00c2\u00a0sales agencies. The two […]<\/p>\n