{"id":5889,"date":"2012-01-24T17:57:37","date_gmt":"2012-01-24T17:57:37","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=5889"},"modified":"2015-02-16T18:06:02","modified_gmt":"2015-02-16T18:06:02","slug":"the-jeep-grand-cherokee-onoff-campaign","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/01\/24\/the-jeep-grand-cherokee-onoff-campaign\/","title":{"rendered":"The Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign"},"content":{"rendered":"<p><strong>The campaign \u00e2\u20ac\u0153travelled\u00e2\u20ac\u009d over the 4w MarketPlace Mobile Network<\/strong><\/p>\n<p>Milan, January 24<sup>th<\/sup> 2012. The 4w MarketPlace has had enormous satisfaction for the Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign (in collaboration with Maxus), which won second place at IAB Mixx 2012 in the MOBILE PLATFORM OR APP category.<!--more--><\/p>\n<p>The award (which was dedicated to the enhancement of digital advertising campaigns and strategies aimed at highlighting the innovation and effectiveness of new media communications) crowns the success of the Jeep \u00c2\u00ae Italia operation managed by the agency Maxus, which used the adnetwork 4w Mobile (a platform dedicated to the world of smart phones) for the two Jeep\u00c2\u00ae campaigns.<\/p>\n<p>For Jeep\u00c2\u00ae Italia\u00e2\u20ac\u2122s \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign, which was dedicated to the launch of the new Grand Cherokee, 4w Mobile contacted a geographically profiled target audience in order to collect e-mail addresses and subsequently sent out invitations to the ONOFF events that were to be held at the nearest dealerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign \u00e2\u20ac\u0153travelled\u00e2\u20ac\u009d over the 4w MarketPlace Mobile Network Milan, January 24th 2012. The 4w MarketPlace has had enormous satisfaction for the Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign (in collaboration with Maxus), which won second place at IAB Mixx 2012 in the MOBILE PLATFORM OR APP category. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/01\/24\/the-jeep-grand-cherokee-onoff-campaign\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[327],"tags":[182,186],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign - Digital Magics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign - Digital Magics\" \/>\n<meta property=\"og:description\" content=\"The campaign \u00e2\u20ac\u0153travelled\u00e2\u20ac\u009d over the 4w MarketPlace Mobile Network Milan, January 24th 2012. The 4w MarketPlace has had enormous satisfaction for the Jeep \u00c2\u00ae Grand Cherokee \u00e2\u20ac\u0153OnOff\u00e2\u20ac\u009d campaign (in collaboration with Maxus), which won second place at IAB Mixx 2012 in the MOBILE PLATFORM OR APP category. 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