{"id":5975,"date":"2012-10-24T07:26:00","date_gmt":"2012-10-24T07:26:00","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=5975"},"modified":"2015-02-13T17:34:56","modified_gmt":"2015-02-13T17:34:56","slug":"4w-marketplace-raises-2-5-million-euros-from-principia-sgr","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/10\/24\/4w-marketplace-raises-2-5-million-euros-from-principia-sgr\/","title":{"rendered":"4W MARKETPLACE RAISES 2.5 MILLION EUROS FROM PRINCIPIA SGR"},"content":{"rendered":"<p align=\"center\"><strong>4W MARKETPLACE RAISES 2.5 MILLION EUROS FROM PRINCIPIA SGR <\/strong><\/p>\n<p align=\"center\"><em>Thanks to this deal the start-up, created with the support of the venture incubator Digital Magics, will boost technological development and further consolidate its leading position among online advertising platforms for Premium Publishers<\/em><\/p>\n<p><strong>\u00c2\u00a0<\/strong><\/p>\n<p><strong>Salerno,\u00c2\u00a024<\/strong><strong>\u00c2\u00a0October 2012 <\/strong>&#8211; <strong>4w MarketPlace <\/strong>\u00e2\u20ac\u201c the leading premium advertising network within the online performance advertising market and a partner to all the main Italian publishers and media agencies \u00e2\u20ac\u201c <strong>has announced that Principia SGR has acquired a stake in the company<\/strong>. \u00c2\u00a0Principia SGR, one of the largest companies in the Italian venture capital sector, will invest <strong>2.5 million Euros<\/strong> by underwriting a capital increase targeted to finance the start-up incubated by Digital Magics.<\/p>\n<p>The investment will be directed towards the strengthening of the technological department for Research and Development in the <em>computational advertising <\/em>area and the development of new cutting-edge internet advertising models. This work will continue to be take place at the <strong>Fisciano offices<\/strong> and will also benefit from the strategic partnership with the Communication Sciences Department of the <strong>University of Salerno<\/strong>.<\/p>\n<p>4w MarketPlace will thus be able to consolidate its presence in the online advertising intermediary market, strengthen its sector leadership amongst platforms designed for Premium Publishers, and to further <strong>develop its proprietary technological platform, <\/strong>thus fostering continuous innovation in its portfolio of <strong>mobile and social network products and services.<br \/>\n<\/strong><\/p>\n<p>Thanks to the <strong>exclusive agreement with <em>Premium Publisher Network<\/em><\/strong> \u00e2\u20ac\u201c a Consortium of the largest Italian publishers \u00e2\u20ac\u201c 4w MarketPlace manages the performance advertising spaces of the most important online newspapers. The company offers investors privileged access to innovative advertising formats on websites, smartphones, Facebook and social network applications.<\/p>\n<p>Since 2011, 4w MarketPlace has been the <strong>first and only Italian network <\/strong>to have been <strong>certified <\/strong>by <strong>Facebook <\/strong>as an <strong><em>advertising provider<\/em><\/strong>. This crucial certification enables the company to manage sales of advertising on the social network\u00e2\u20ac\u2122s applications. In 2011, 4w MarketPlace showed a <strong>52% revenue growth <\/strong>compared with 2010, with the overall number of the network\u00e2\u20ac\u2122s newspapers\/online sites growing by 26%.<\/p>\n<p><em>\u00e2\u20ac\u01534w MarketPlace\u00e2\u20ac\u2122s investment round, which was directed alongside one of the most important Italian funds in the sector\u00e2\u20ac\u009d, <\/em>says <strong>Gabriele Ronchini, Founder and CEO of 4w MarketPlace<\/strong>, <em>\u00e2\u20ac\u0153Represents a significant moment for venture capital in Italy, because it is a relevant national initiative in an alliance of systems.\u00c2\u00a0 4w MarketPlace has always been committed to creating market synergies to reinforce its positioning and to compete with international players. The decision to base the development of the platform in the Fisciano offices is a logical consequence of our growth, and the presence in Southern Italy of specialized professional skill, often underrated, which will offer an important contribution to the development of the start-up and which will thus allow us to create new job opportunities for young people in the South.\u00e2\u20ac\u009d<\/em><\/p>\n<p><em>\u00e2\u20ac\u01534w MarketPlace works in an area of digital advertising with a model which has already experienced important development overseas\u00e2\u20ac\u009d, <\/em>says <strong>Andrea Di Camillo, Partner of Principia SGR<\/strong>,<em> \u00e2\u20ac\u0153So I think that this investment in 4w MarketPlace is very interesting to Principia, because of the importance of its technology, team and reference market, which will be a strategic addition to our share portfolio\u00e2\u20ac\u009d.<\/em><\/p>\n<p><em>\u00e2\u20ac\u0153We are very proud of the agreement that we have reached with Principia SGR\u00e2\u20ac\u009d, <\/em>says <strong>Enrico Gasperini, Founder and President of Digital Magics<\/strong><em>, \u00e2\u20ac\u0153Digital Magics has been active since 2008 in its work of financing and accelerating innovative start-ups. We select the best ideas and the most promising talent and we help companies in the first stages of their existence, backing them in further financing rounds and their exit strategy. With the 4w MarketPlace investment we have started to lay the base for the reconstruction and growth of the Italian digital economy, consolidating the start-up and venture capital sector in Italy\u00e2\u20ac\u009d. <\/em><\/p>\n<p><strong>\u00c2\u00a0<\/strong><\/p>\n<p><strong>4w MarketPlace<\/strong>, is a Digital Magics start-up. \u00c2\u00a0Thanks to the exclusive agreement with <em>Premium Publisher Network<\/em>, the consortium founded by Gruppo Editoriale L\u00e2\u20ac\u2122Espresso and RCS MediaGroup \u00e2\u20ac\u201c who have been joined by RAI, La Stampa, ANSA, Gruppo Finelco, Class Editori and the main local newspapers \u00e2\u20ac\u201c 4w MarketPlace has confirmed itself since 2009 as an Italian advertising network for managing the contextual spaces of the largest online newspapers of the premium Italian publishers. In 2011, 4w MarketPlace became the first and only Italian network to have been certified by Facebook as an <em>advertising provider<\/em>, which allows 4w MarketPlace to sell advertising on the social network. In October 2011, 4w MarketPlace also entered the mobile phone market, adding an inventory of applications and Msite. There are three adnetworks which own the company: <span style=\"text-decoration: underline;\">4w Net<\/span>, which offers advertising investors privileged access to a highly-qualified audience and offers publishers maximization of profits from their Internet sites; <span style=\"text-decoration: underline;\">4w Mobile<\/span>, which was specifically conceived for smartphone communication and brings together contextual and visual advertising with the advantages of geolocation, and <span style=\"text-decoration: underline;\">4w Social<\/span>, which manages advertising on the sites and apps integrated in Facebook.<\/p>\n<p><a href=\"http:\/\/www.4wmarketplace.com\/\"><strong>www.4wmarketplace.com<\/strong><\/a><\/p>\n<p><strong>Principia SGR <\/strong>is currently one of the largest companies, by funds under management, operating in the Italian venture capital sector, using two closed-end funds, called \u00e2\u20ac\u0153Principia Fund\u00e2\u20ac\u009d and \u00e2\u20ac\u0153Principia II\u00e2\u20ac\u009d, which focus on Italy, particularly the Centre-South of the country, and on typically Italian specialities in terms of function and creativity.\u00c2\u00a0 The Principia Fund II is also amongst the beneficiaries \u00e2\u20ac\u201c together with other management companies \u00e2\u20ac\u201c of the resources of the Fondo High Tech Sud (<em>Southern High Tech Fund) <\/em>promoted by the DIT (Department for Innovation and Technology of the Prime Minister\u00e2\u20ac\u2122s Office). The original management formula of Principia Funds has its roots in the combination of its experience in the fields of business innovation and the \u00e2\u20ac\u0153digital world\u00e2\u20ac\u009d, and its relationship with the world of research, university, business and finance. The SGR company team, made up by the management Andrea Di Camillo, Michele Costabile, Stefano Siglienti and Andrea Gerosa and by the institutional investors CNR \u00e2\u20ac\u201c National Research Council and the BNC Foundation, which is also a hybrid, in part explains the DNA and the culture which pushes SGR to adopt an industrial approach and to offer coaching which is also operational to the start-ups in which it invests, following ambitious development goals.<\/p>\n<p><strong><a href=\"http:\/\/www.principiasgr.it\/\">www.principiasgr.it<\/a><\/strong><\/p>\n<p><strong>Digital Magics<\/strong>\u00c2\u00a0is an investment company which has operated since 2008 as an incubator of innovative start-ups, which offer highly-technological content sand products. More than a simple <em>seed<\/em> fund or accelerator, Digital Magics is a venture incubator: it founds and builds internet start-ups and also invests its own capital. It has as its starting point talent and ideas, transforming them into successful, <em>disruptive<\/em> businesses in the Italian and international digital economy. The incubator promotes an enterprising and risk-taking culture, contributing to economic growth and to youth employment.\u00c2\u00a0 Digital Magics offers services to sustain innovation, the setting up and development of innovative start-ups, and backs them in the successive phases when capital is sought by investors whether private or public, Italian or international.\u00c2\u00a0 The Digital Magics model is unique in Italy and is based on the Digital Magics LAB: the team which identifies, analyses and launches new initiatives, giving innovative start-ups mentoring, financial, administrative, strategic, logistic, technological, communication and marketing services, as well as business management support which is able to accelerate the company growing process.\u00c2\u00a0 Since its foundation, it has invested around 10 million Euros, creating 30 start-ups, which today are at the forefront of the main areas of the online market, and over 300 jobs.<\/p>\n<p><strong><a href=\"http:\/\/www.digitalmagics.com\/\">www.digitalmagics.com<\/a><\/strong><\/p>\n<p><strong>For further information: <\/strong><\/p>\n<p><strong>4w MartketPlace <\/strong>\u00e2\u20ac\u201c Corporate Press Office<\/p>\n<p>Giorgio Bocchieri <a href=\"mailto:giorgio.bocchieri@digitalmagics.com\">giorgio.bocchieri@digitalmagics.com<\/a><\/p>\n<p>02 52505202<\/p>\n<p>334 6853078<\/p>\n<p><strong>Principia SGR<\/strong><\/p>\n<p>Eleonora Granata <a href=\"mailto:e.granata@principiasgr.it\">e.granata@principiasgr.it<\/a><\/p>\n<p>02 36589750<\/p>\n<p><strong>Digital Magics <\/strong>\u00e2\u20ac\u201c Press Office<\/p>\n<p>Giorgio Bocchieri <a href=\"mailto:giorgio.bocchieri@digitalmagics.com\">giorgio.bocchieri@digitalmagics.com<\/a><\/p>\n<p>02 52505202<\/p>\n<p>334 6853078<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4W MARKETPLACE RAISES 2.5 MILLION EUROS FROM PRINCIPIA SGR Thanks to this deal the start-up, created with the support of the venture incubator Digital Magics, will boost technological development and further consolidate its leading position among online advertising platforms for Premium Publishers \u00c2\u00a0 Salerno,\u00c2\u00a024\u00c2\u00a0October 2012 &#8211; 4w MarketPlace \u00e2\u20ac\u201c the leading premium advertising network within [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/10\/24\/4w-marketplace-raises-2-5-million-euros-from-principia-sgr\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1527,214,273],"tags":[182,186,389,239,293,295,305],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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