{"id":5981,"date":"2012-10-24T09:34:26","date_gmt":"2012-10-24T09:34:26","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=5981"},"modified":"2012-10-24T09:34:26","modified_gmt":"2012-10-24T09:34:26","slug":"italian-publishers-online-ad-firm-financed-to-develop-new-formats-3","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/10\/24\/italian-publishers-online-ad-firm-financed-to-develop-new-formats-3\/","title":{"rendered":"Italian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats"},"content":{"rendered":"

MONEY.CNN.COM – October 24, 2012<\/p>\n

http:\/\/money.cnn.com\/news\/newsfeeds\/gigaom\/articles\/2012_10_24_italian_publishers_online_ad_firm_financed_to_develop_new_formats.html<\/a><\/p>\n

(gigaom.com<\/a>) — An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology.<\/p>\n

Salerno-based\u00c2\u00a04W Marketplace<\/a>, which powers the\u00c2\u00a0Premium Publisher Network<\/a>, is taking the money from VC house Principia SGR.<\/p>\n

In an announcement, the firm says:<\/p>\n

\u00e2\u20ac\u0153The investment will be directed towards the strengthening of the technological department for research\u00c2\u00a0and development in the computational advertising area and the development of new\u00c2\u00a0cutting-edge internet advertising models.\u00e2\u20ac\u009d<\/p>\n

That work will be carried out together with 4W Marketplace\u00e2\u20ac\u2122s local university.<\/p>\n

The Premium Publisher Network wasformed<\/a>\u00c2\u00a0by newspaper groups RCS and L\u00e2\u20ac\u2122Espresso three years ago and now\u00c2\u00a0numbers<\/a>\u00c2\u00a0dozens of members including broadcaster Rai and paper La Gazzetta della Sport and La Repubblica.<\/p>\n

4W Marketplace is the network\u00e2\u20ac\u2122s exclusive ad provider, having been started by the\u00c2\u00a0Digital Magics<\/a>incubator, and currently offerscontextual, mobile and social ads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MONEY.CNN.COM – October 24, 2012 http:\/\/money.cnn.com\/news\/newsfeeds\/gigaom\/articles\/2012_10_24_italian_publishers_online_ad_firm_financed_to_develop_new_formats.html (gigaom.com) — An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology. Salerno-based\u00c2\u00a04W Marketplace, which powers the\u00c2\u00a0Premium Publisher Network, is taking the money from VC house Principia SGR. […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":2,"featured_media":21401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[274],"tags":[],"acf":[],"yoast_head":"\nItalian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats - Digital Magics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats - Digital Magics\" \/>\n<meta property=\"og:description\" content=\"MONEY.CNN.COM – October 24, 2012 http:\/\/money.cnn.com\/news\/newsfeeds\/gigaom\/articles\/2012_10_24_italian_publishers_online_ad_firm_financed_to_develop_new_formats.html (gigaom.com) — An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology. Salerno-based\u00c2\u00a04W Marketplace, which powers the\u00c2\u00a0Premium Publisher Network, is taking the money from VC house Principia SGR. 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