{"id":5997,"date":"2012-10-24T22:36:01","date_gmt":"2012-10-24T22:36:01","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=5997"},"modified":"2012-10-24T22:36:01","modified_gmt":"2012-10-24T22:36:01","slug":"italian-publishers-online-ad-firm-financed-to-develop-new-formats-4","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2012\/10\/24\/italian-publishers-online-ad-firm-financed-to-develop-new-formats-4\/","title":{"rendered":"Italian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats"},"content":{"rendered":"

PaidContent.org – October 24, 2012<\/p>\n

http:\/\/paidcontent.org\/2012\/10\/24\/italian-publishers-online-ad-firm-financed-to-develop-new-formats\/<\/a><\/p>\n

An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology.<\/p>\n

<\/p>\n

Salerno-based 4W Marketplace<\/a>, which powers the Premium Publisher Network<\/a>, is taking the money from VC house Principia SGR.<\/p>\n

In an announcement, the firm says:<\/p>\n

\u00e2\u20ac\u0153The investment will be directed towards the strengthening of the technological department for research and development in the computational advertising area and the development of new cutting-edge internet advertising models.\u00e2\u20ac\u009d<\/p><\/blockquote>\n

That work will be carried out together with 4W Marketplace\u00e2\u20ac\u2122s local university.<\/p>\n

The Premium Publisher Network was formed<\/a> by newspaper groups RCS and L\u00e2\u20ac\u2122Espresso three years ago and now numbers<\/a> dozens of members including broadcaster Rai and paper La Gazzetta della Sport and La Repubblica.<\/p>\n

4W Marketplace is the network\u00e2\u20ac\u2122s exclusive ad provider, having been started by the Digital Magics<\/a> incubator, and currently offers contextual, mobile and social ads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

PaidContent.org – October 24, 2012 http:\/\/paidcontent.org\/2012\/10\/24\/italian-publishers-online-ad-firm-financed-to-develop-new-formats\/ An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology. […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":2,"featured_media":2192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[235,274],"tags":[182,186,228],"acf":[],"yoast_head":"\nItalian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats - Digital Magics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian publishers\u00e2\u20ac\u2122 online ad firm financed to develop new formats - Digital Magics\" \/>\n<meta property=\"og:description\" content=\"PaidContent.org – October 24, 2012 http:\/\/paidcontent.org\/2012\/10\/24\/italian-publishers-online-ad-firm-financed-to-develop-new-formats\/ An open online advertising consortium of Italian publishers may soon get a leg up after its chosen ad vendor took a \u00e2\u201a\u00ac2.5 million ($3.2 million) investment to develop new technology. 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