{"id":6789,"date":"2014-07-10T12:07:05","date_gmt":"2014-07-10T12:07:05","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=6789"},"modified":"2015-02-24T11:29:22","modified_gmt":"2015-02-24T11:29:22","slug":"digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2014\/07\/10\/digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies\/","title":{"rendered":"DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES"},"content":{"rendered":"

DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES<\/strong><\/p>\n

The incubator of innovative startups entered into the shareholding of the company of\u00c2\u00a0DBInformation group,\u00c2\u00a0to launch a joint digital development plan<\/em>\u00c2\u00a0<\/em><\/p>\n

Mimesi, with the support of Digital Magics, will be strengthened as a leader in monitoring platforms and media analysis, and will focus on Media Intelligence, providing companies with advanced services based on cross-searching of data in print, TV, web and social media <\/em><\/p>\n

\u00c2\u00a0<\/strong><\/p>\n

Milan<\/strong>, 10 July 2014 <\/strong>– Digital Magics<\/strong>, a certified incubator of innovative startups listed on the AIM market of Italy Italian Stock Exchange (symbol DM), has acquired a 10% share in Mimesi<\/strong>, a digital media monitoring and press review company.<\/p>\n

Thanks to this deal, Digital Magics and Mimesi – which is a part of the group DBInformation,<\/strong> enter in the sector of\u00c2\u00a0specialised B2B services – and launch a major joint development program<\/strong>. Digital Magics will contribute to\u00c2\u00a0the partnership its expertise in acceleration of digital business for company\u00c2\u00a0development, led by its\u00c2\u00a0managing director Marina Bonomi. Digital Magics might\u00c2\u00a0go up to 20% in Mimesi, in relation to the achievement of agreed targets.<\/p>\n

Mimesi aims to develop a completely new business model, based on the Media Intelligence<\/strong>: business intelligence through the media.\u00c2\u00a0Thanks to proprietary technology platform<\/strong>, which will be implemented by Digital Magics and enhanced with new features<\/strong>, Mimesi will provide companies and institutions with a set of varied content and\u00c2\u00a0analysis services, detailed for the relevant market and competitors, through a process of cross-searching of the data published by all the media; the next-generation services<\/strong> to provide business with the exhaustive information and products, image and positioning monitoring; a particularly effective tools to exploit the opportunities offered by the social networks<\/strong>.<\/p>\n

Mimesi is the only company in Italywith a full archive<\/strong> of the whole Italian print<\/strong> media starting from<\/strong> 2001<\/strong> to date, and was among the first to sign with FIEG<\/strong> to protect the<\/strong> editorial content copyright<\/strong>. In 2012 it launched Mimesi360<\/strong> \u00e2\u20ac\u201c a single, integrated platform that allows to monitor simultaneously\u00c2\u00a0more than 75,000 sources<\/strong> between print, web sites, social networks, blogs and forums.\u00c2\u00a0Its revenues\u00c2\u00a0reached 3\u00c2\u00a0million\u00c2\u00a0Euro in 2013<\/strong>, from which today 25% are derived from the web and social media\u00c2\u00a0services<\/strong>. Over the past four years the turnover\u00c2\u00a0grew annually by 19%<\/strong>.<\/p>\n

“A package of highly innovative products,\u00c2\u00a0hitherto unknown to the Italian market: this, in short, will be\u00c2\u00a0the main result of the collaboration with Digital Magics. The competence, credibility, and the formidable database of Mimesi, together with the great innovative capacity and technological expertise of our partners, enable a synthesis of very high potential for the development of the current press review activities, but especially for the conquest of the leading positions in the new field,”<\/em> commented Roberto\u00c2\u00a0Briglia <\/strong>and Gianni Vallardi, Co-owners <\/strong>and respectively the President<\/strong> and the Managing Director\u00c2\u00a0of DBInformation<\/strong>. “We know Digital Magics,” <\/em>they added, “our relationship continued and sustained for over a year. Equity participation in Mimesi strengthens our development plans and gives us the certainty of obtaining a rapid and extraordinary impulse for our business.”<\/em><\/p>\n

“The market monitoring and media analysis, as the entire field of communication, is constantly evolving following the exponential growth of the influence of digital and social networks,”<\/em>said Enrico Gasperini, Founder and President of Digital Magics,<\/strong>, “I am convinced that Mimesi is a ‘disruptive’ business, which will offer innovative services to all Italian companies, thanks to the support of our strategic and technological incubator and the synergies that will arise with the network of our digital startups.”<\/em><\/p>\n

This press release is online, on www.digitalmagics.com<\/strong>, under the section Investor Relations \u00e2\u20ac\u201c Press Releases.<\/em><\/p>\n

 <\/p>\n

Digital Magics – <\/em><\/strong>www.digitalmagics.com<\/em><\/strong><\/p>\n

Digital Magics\u00c2\u00a0is a certified venture incubator of innovative digital startups that offer content and services with a high technological value. Digital Magics is listed on AIM Italia, the Alternative Capital Market dedicated to small and medium-sized Italian enterprises with high growth potential\u00c2\u00a0organised and managed by the Italian Stock Exchange. Digital Magics builds and develops internet startups, working alongside their founders, investing equity and providing acceleration services. It takes the talent and ideas, and transforms them into disruptive businesses that are successful in the Italian and international digital economy. The incubator promotes a culture of entrepreneurship and risk, contributing to economic growth and employment for young people. Digital Magics offers services to support\u00c2\u00a0innovation, the creation and development of digital startups, and it supports them in the\u00c2\u00a0search for new private and public investors, Italian or international, to fund the next stages of development. The Digital Magics model is unique in Italy and is based on the Digital Magics LAB: the team that identifies analyses and launches new ventures, providing startups with innovative mentorship, financial, administrative, strategic, logistical, technological, communication and marketing services. It also offers\u00c2\u00a0business management support that is capable of accelerating the growth process of a business. Digital Magics has a portfolio of\u00c2\u00a0over 45 investments in startups. It made 6 exits, and only 4 write-offs. To-date, the incubator has invested approximately 13 million, of which 5 million from the exit. Currently, the average investment is around 300,000 Euro.<\/em><\/p>\n

Mimesi – <\/em><\/strong>www.mimesi.com<\/em><\/strong><\/p>\n

Operates since 2001 in the field of\u00c2\u00a0media monitoring\u00c2\u00a0and\u00c2\u00a0press review, using an innovative production process. Proprietary software is able to scan all items monitored and semantic technology maximises content\u00c2\u00a0value, providing an overview of quality with the best index pertaining to the market. Today Mimesi is the third player in the Italian market (CAGR turnover: +19% per annum over the last 4 years) working with different types of clients, including communications and Digital PR Agencies, Private sector (across a variety of economic sectors), Editors and PA. With the development of digital media, Mimesi has expanded its range of services to four product lines:\u00c2\u00a0Press Review, Web & Social Media Monitoring, Analysis & Media Reputation, Rassegna Audio-Video. Mimesi currently monitors more than 90,000 sources, and thanks to the platform\u00c2\u00a0Mimesi360, \u00c2\u00a0is able to aggregate the articles in the print media with web articles and posts published on blogs, forums and social networks. Mimesi360 is the first service in Italy that facilitates a\u00c2\u00a0complete reputational analysis of traditional and digital media. For\u00c2\u00a0Mimesi, information travels online:\u00c2\u00a0annually it processes more than 18 million articles that can be accessed through different channels of communication (e-mail, web, intranet, iphone, ipad, mobile). It is fully online, which means you can always find what you are looking for, download it, process it and send it in real-time. In this way, it is possible to carry out research and analysis of press and web, which gives strategic value to information. The reviews are based on the search for an unlimited number of keywords, identified together with the Client, enabling targeted and personalised analysis. All of this, 7 days a week, 24 hours a day.<\/em><\/p>\n

Integrae SIM<\/em><\/strong> acts as a Nomad and a Specialist under the AIM Italia\u00c2\u00a0Issuer Regulations.<\/em><\/p>\n

For the transmission of its\u00c2\u00a0communications Digital Magics makes use of\u00c2\u00a0the SDIR-NIS circuit, operated by BIt Market Services, a subsidiary of the London Stock Exchange Group. <\/em><\/p>\n

 <\/p>\n

For further\u00c2\u00a0information: <\/strong><\/p>\n

Digital Magics <\/strong>– Press Office<\/p>\n

Giorgio Bocchieri – Email: giorgio.bocchieri@digitalmagics.com<\/p>\n

Tel. +39\u00c2\u00a002 52505202 -Mobile+39 334 6853078<\/p>\n

IR Top <\/strong>– Financial and Institutional\u00c2\u00a0Communications<\/p>\n

Floriana Vitale – Email: f.vitale@irtop.com<\/p>\n

Dominico Gentile – Email: d.gentile@irtop.com<\/p>\n

Phone +39\u00c2\u00a002 45473884<\/p>\n

Integrae SIM <\/strong>– Nomad<\/p>\n

Luca Di Liddo – Email: luca.diliddo@integraesim.it<\/p>\n

Phone +39 02 78625300 -Mobile+39 334 6501346<\/p>\n

Mimesi<\/strong> – Marketing & Communications<\/p>\n

Fabio Banfi – Email: fabio.banfi@dbinformation.it<\/p>\n

Phone 02 81830321<\/p>\n","protected":false},"excerpt":{"rendered":"

DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES The incubator of innovative startups entered into the shareholding of the company of\u00c2\u00a0DBInformation group,\u00c2\u00a0to launch a joint digital development plan\u00c2\u00a0 Mimesi, with the support of Digital Magics, will be strengthened as a leader in monitoring platforms and media analysis, […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":2,"featured_media":7550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1527,214,273],"tags":[184,389,224,239,240,252,253,280,281,293,294,295,306],"acf":[],"yoast_head":"\nDIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES - Digital Magics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES - Digital Magics\" \/>\n<meta property=\"og:description\" content=\"DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES The incubator of innovative startups entered into the shareholding of the company of\u00c2\u00a0DBInformation group,\u00c2\u00a0to launch a joint digital development plan\u00c2\u00a0 Mimesi, with the support of Digital Magics, will be strengthened as a leader in monitoring platforms and media analysis, [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2014\/07\/10\/digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Magics\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-10T12:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-24T11:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmagics.stage.de.dol.it\/wp-content\/uploads\/2014\/07\/350x158-logo-sfondo-verde1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"158\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalmagics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalmagics.stage.de.dol.it\/#website\",\"url\":\"https:\/\/digitalmagics.stage.de.dol.it\/\",\"name\":\"Digital Magics\",\"description\":\"The Italian Business Incubator\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalmagics.stage.de.dol.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2014\/07\/10\/digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/digitalmagics.stage.de.dol.it\/wp-content\/uploads\/2014\/07\/350x158-logo-sfondo-verde1.jpg\",\"contentUrl\":\"https:\/\/digitalmagics.stage.de.dol.it\/wp-content\/uploads\/2014\/07\/350x158-logo-sfondo-verde1.jpg\",\"width\":350,\"height\":158},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2014\/07\/10\/digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies\/#webpage\",\"url\":\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2014\/07\/10\/digital-magics-and-mimesi-together-for-innovation-in-press-review-and-media-monitoring-services-for-companies\/\",\"name\":\"DIGITAL MAGICS AND MIMESI TOGETHER FOR INNOVATION IN PRESS REVIEW AND MEDIA MONITORING SERVICES FOR COMPANIES - 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