{"id":8515,"date":"2015-04-20T09:47:09","date_gmt":"2015-04-20T09:47:09","guid":{"rendered":"http:\/\/www.digitalmagics.com\/?p=8515"},"modified":"2015-07-10T14:24:49","modified_gmt":"2015-07-10T14:24:49","slug":"this-is-italy-an-italian-platform-to-reconcile-editorial-and-advertising-necessities-2","status":"publish","type":"post","link":"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2015\/04\/20\/this-is-italy-an-italian-platform-to-reconcile-editorial-and-advertising-necessities-2\/","title":{"rendered":"This is Italy \u00e2\u20ac\u201c An Italian platform to reconcile editorial and advertising necessities"},"content":{"rendered":"<p><strong>This is Italy \u00e2\u20ac\u201c Blog di Panorama.it &#8211; april 17, 2015<\/strong><\/p>\n<p><a href=\"http:\/\/www.thisisitaly-panorama.com\/investment-news\/an-italian-platform-to-reconcile-editorial-and-advertising-necessities\/\">http:\/\/www.thisisitaly-panorama.com\/investment-news\/an-italian-platform-to-reconcile-editorial-and-advertising-necessities\/<\/a><\/p>\n<p style=\"text-align: center;\"><strong>An Italian platform to reconcile editorial and advertising necessities<\/strong><\/p>\n<p style=\"text-align: center;\"><em>Video Native Widget comes from the partnership between 4w Marketplace and DigitalBees<\/em><\/p>\n<p style=\"text-align: left;\">by\u00c2\u00a0<strong><a title=\"Posts by Claudia Astarita\" href=\"http:\/\/www.thisisitaly-panorama.com\/author\/claudiaastarita\/\" rel=\"author\">Claudia Astarita<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">The Italian ad-network <strong><a title=\"4\" href=\"http:\/\/www.4wmarketplace.com\/en\/\" target=\"_blank\">4w Marketplace<\/a>,\u00c2\u00a0<\/strong>in partnership with <strong><a title=\"digital\" href=\"http:\/\/www.digitalbees.it\/\" target=\"_blank\">DigitalBees<\/a><\/strong>\u00c2\u00a0-the innovative <strong>startup<\/strong> active in the field of quality video content management, has launched the first format of <strong>Video Native Widget<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It represents a great opportunity for both <strong>editors<\/strong> and <strong>ads-investors<\/strong> since the formers can use this format to track the increasing videos demand of their specific audience. Moreover, the can use the space through <strong>ads associated to each consultations.<\/strong> At the same time, the investors will have the chance to use this effective tool within the flow of active consultation of the user. In fact, the video playing window will show the user several vertical channels, selected by the publisher according to his editorial line. The user will select the video he is interested in; taking part in the definition of the dynamic order the contents will be displayed.<\/p>\n<p style=\"text-align: justify;\">Video Native Widget draws its contents from a library made up of more than 120 thousands elements \u00e2\u20ac\u201c constantly updated \u00e2\u20ac\u201c regrouped in the following categories: Free Time, Food and Beverage, Pets, Music, Arts and Entertainment, Family and Parenting, Automotive, Tech, Sport, Health and Fitness, Animation and Horoscope.<\/p>\n<p style=\"text-align: justify;\">Barbara Bontempi, DigitalBees CEO, defined Video Native Widget \u00e2\u20ac\u0153a product able to combine editorial and advertisement needs\u00e2\u20ac\u009d, maximizing the opportunity of video advertising and guarantying excellent opportunities to the adv-investors.<\/p>\n<p style=\"text-align: justify;\">Furthermore, the original invention stands as the perfect combination of 4w Marketplace reliability and quality mixed with DigitalBees technological expertise, two of the most startups supported by the Italian incubator\u00c2\u00a0<strong><a title=\"digital\" href=\"http:\/\/digitalmagics.com\/en\" target=\"_blank\">Digital Magics<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">In fact, the former is made up by excellent editors and offers advertising solutions aimed at maximizing inventory and investments on pc, tablets and smartphones. It is rather young, founded in 2008 as startup of Digital Magics incubator. By the same token, DigitalBees is specialised in managing the rights to use editorial video contents, making them usable for every platform (either web or TV) thanks to its advanced technology.<\/p>\n<p style=\"text-align: justify;\">To sum up, Video Native Widget stands out as effective solution to improve <strong>effectiveness<\/strong> of ads and editorials at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is Italy \u00e2\u20ac\u201c Blog di Panorama.it &#8211; april 17, 2015 http:\/\/www.thisisitaly-panorama.com\/investment-news\/an-italian-platform-to-reconcile-editorial-and-advertising-necessities\/ An Italian platform to reconcile editorial and advertising necessities Video Native Widget comes from the partnership between 4w Marketplace and DigitalBees by\u00c2\u00a0Claudia Astarita The Italian ad-network 4w Marketplace,\u00c2\u00a0in partnership with DigitalBees\u00c2\u00a0-the innovative startup active in the field of quality video content management, has [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/digitalmagics.stage.de.dol.it\/en\/blog\/2015\/04\/20\/this-is-italy-an-italian-platform-to-reconcile-editorial-and-advertising-necessities-2\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":7382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[274],"tags":[182,212,293,295],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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