Chef Dovunque distributes a line of kits (Chef Idea Kit) containing wholly organic ingredients exactly portioned and exclusively produced in Italy, ready to prepare 2-3 portions of pasta dishes typical of Italian regional cuisine. The company is actively engaged in the search for typical recipes and related ingredients, in the purchase and packaging of the same from third-party suppliers, and in the final assembly of the kit (currently outsourced). In addition, the company directly manages all the activities of promotion, advertising, and marketing of the product in Italy, both in traditional channels (supermarkets, specialized shops), and e-commerce. Foreign markets will soon be covered by distributors and are expected to represent 40% of total sales.
As of December 31s Withfounders holds 3.19% of the share capital, and supports the initiative with its acceleration services for the growth and technological and strategic development of the company.