4w MarketPlace manages online performance advertising of Premium Publisher Network
The consortium founded by RCS MediaGroup and Gruppo Editoriale L’Espresso Group chooses 4w Net platform for text link ads
Milan, 19 March 2009 – 4w MarketPlace signed an agreement with the Consortium Premium Publisher Network (PPN) for the management of text advertising links to performance on the websites of the major Italian publishers. Founded by RCS Mediagroup and Gruppo Editoriale L’Espresso, the Consortium PPN is open to all publishers of high quality content and it has already seen the accession of Editrice La Stampa and Gruppo Athesis.
