4W MARKETPLACE CHOOSES IMPROVE DIGITAL TECHNOLOGY TO LAUNCH 4W MATIC – A PLATFORM FOR TRADING PROGRAMMATIC PREMIUM IN ITALY
Milan, November 11, 2013 – Improve Digital, Europe’s leading provider of real time advertising technology for premium publishers, today announces a partnership with 4w MarketPlace, the Italian online advertising network . 4w MarketPlace will launch ‘4w Matic’, a Private Ad Exchange environment for premium programmatic trading of advertising.
4w Matic is available to all trading desks with an inventory that is highly targeted for audience segments and in seven thematic channels : news, women , automotive , lifestyle, sports, music & entertainment and tech.
