56CUBE AND DIGITAL MAGICS LAUNCH BUZZOOLE: INNOVATIVE STARTUP FOR USERS’ INFLUENCE OPTIMIZATION ONLINE
The incubator 56CUBE, created inside Digital Magics to manage Southern Italy, supports new digital startup with an investment of 180.000 €
Salerno, November 12, 2013 – 56CUBE – venture incubator of innovative startups in Southern Italy, created by the Milanise certified incubator Digital Magics listed on AIM Italia – launches and finances Buzzoole, a startup that revolutionizes users’ online presence, optimizing and identifying them in qualitative form and involving the influencers in a particular sector. In order to accelerate the development, 56CUBE invested a seed sum of 180.000 euro in the startup and granting its technical and financial services, mentorship and marketing with the support of Digital Magics.
Buzzoole – buzzoole.com – is the first Italian Influence Engine Optimization (IEO) platform, based on innovative algorithm and technology, that allows businesses to identify qualitatively the influencers of their target market and, thanks to them, to generate word of mouth on products and services, awarding them with dedicated offers like discounts, product tests and exclusive invites. Thanks to Buzzoole technology, companies are able to independently plan online marketing campaigns with low and flexible budgets.
Buzzoole has been nominated by SAP and PoliHub as the most innovative startup in the area of Big Data, Real Time and Predictive Analysis. Buzzoole has also been chosen by Microsoft for the Bizspark support program to startups and reached the final position in many important Italian and international contests like Next Berlin 2013, Mind the Bridge Accelerator, Dublin Web Summit, UK-Italy Springboard 2012, 360by360 Competition (in progress).
“Becoming a startup of 56CUBE and entering into a high-level network such as Digital Magics, represents a pivotal moment that gives us the motivation and the tools to continue to expose ourselves and face the market”- says Fabrizio Perrone, Founder and CEO of Buzzoole -“We are already working, with the support of the two venture incubators, for the technological and strategic  development of Buzzoole: we will shortly release the beta version of our platform and we are now approaching important industrial partners, as well as small and medium-sized enterprises, to pitch the high competitive advantages of our services.â€
“Together with Digital Magics we continue to invest in innovation in Southern Italy, every month receiving hundreds of interesting projects”- said Gennaro Tesone, CEO of 56CUBE and Partner at Digital Magics -“We have selected one of the most promising startups in Southern Italy for our incubator. The decision to support these young talents and together create Buzzoole is due to the innovative and original business idea combined with strong components of technology, the enormous international scalability and qualified team consisting of Fabrizio Perrone, Gennaro Varriale, Luca Pignataro and Luca Camillo.â€
Buzzoole – buzzoole.com
Buzzoole – a startup within the new digital 56CUBE, an incubator for Southern Italy - it is the first platform of IEO (Influence Engine Optimization) optimizing users’ online presence. Thanks to the algorithm developed, Buzzoole allows both large industrial operators and small and medium-sized enterprises, Italian and international, to qualitatively identify influencers in its target market, and generate word of mouth about products and services through the trendsetters identified and awards them with dedicated discounts, product testing and exclusive invitations. Thanks to the technology of Buzzoole, companies can independently plan buzz marketing campaigns with free and flexible budgets.
56CUBE – www.56cube.it
56CUBE is an incubator of innovative internet startups with headquarters in Salerno. It was founded in 2012 by the venture incubator of Milan, Digital Magics, re-purposing the model in Southern Italy. It has a close collaboration with the University of Salerno, sharing research, resources, laboratories and research and development. 56CUBE supports new entrepreneurs of the area, helping them to transform their innovative ideas, high-tech, in successful companies. 56CUBE, supports innovation in the South, helps to create youth employment and economic growth. The incubator is actively engaged in the search for talent and creators, and capital and investors to finance start-ups.
Digital Magics – www.digitalmagics.com
Digital Magics is a venture incubator of innovative digital startups, offering content and services with high technological value. Digital Magics Italian is quoted on AIM , the Alternative Capital Market dedicated to small and medium-sized Italian companies with high growth potential, organized and managed by the Italian Stock Exchange. Digital Magics builds and develops Internet startups alongside the founders, investing equity and providing the services of acceleration. It supports the talents and ideas , turning them into disruptive business and success in the digital Italian and international economy. The incubator promotes a culture of entrepreneurship and risk , contributing to economic growth and employment for young people. Digital Magics offers services to support innovation, creation and development of digital startups , and supports the search for new private and public investors , Italian and international , to fund the next phases of development. Digital Magics model is unique in Italy and is based on the Digital Magics LAB: The team that identifies, analyzes and launches new initiatives, providing innovative services to startup mentorship , financial, administrative , strategic, logistical, technological and marketing communications, as well as supporting business management and accelerating the process of growth.
For more information:
Digital Magics – Press Office
Giorgio Bocchieri – Mail: giorgio.bocchieri@digitalmagics.com
Tel. 02 52505202 – Mob. 334 6853078
Burson-Marsteller – Digital Magics Press Office
Fabio Caporizzi – Mail: fabio.caporizzi@bm.com – Mob. 340 5250566
Rossana Pastore – Mail: rossana.pastore@bm.com – Mob. 340 1790470
Luca Fumagalli – Mail: luca.fumagalli@bm.com – Mob. 348 4586948
