This Is Italy: Blog of Panorama.it – An Italian startup facilitating Christmas whip rounds

At Christmas time, it is common for family members and colleagues to join their ideas (and resources) to make good presents for their friends and in-laws. A new research published by Iterion Research Centre and Growish, an Italian platform facilitating money collection online, recently disclosed that this year more than three millions Italians joined a whip round during the last 12 months. Thanks to Growish and its online platform where to collect money in an easy and safe way, shared presents may become the most efficient and convenient way to buy presents online, giving people living in different cities or even in different countries the chance to celebrate their relatives and friends any time they want, with a simple click.