Today is an important day for Italian television, at least in terms of that which interests children between the ages of 3 and 7 and their parents. Disney Playhouse, the channel that’s home to the Mickey Mouse Clubhouse, Handy Manny, the Little Einsteins and other enormous successes, will now be known as Disney Junior, with the rebranding process that has already taken place in other countries coming to Italy as well.
LiveXtension will be accompanying this change with various Digital Communication activities on the Google Display Network, Facebook, corriere.it, Yahoo! Answers and – just for today – with a magnificent masthead displayed on the home page of YouTube.
