4w Mobile is born, the 4w MarketPlace adnetwork dedicated to the world of mobile communications.
4w Mobile represents an opportunity for investors interested in using mobile advertising as a medium, comprising a network made up of high-traffic premium mobile sites and applications (including news, weather, leisure and sports, even with major football teams, etc.), which already provide more than 5.5 million hits per day on average (170 million hits per month on average).
This network offers investors advertising formats based on IAB or 40 × 40 gif banners with brief text, and even offers two types of pay-per-click campaigns for different approaches and objectives:
* traffic-generating campaigns that can be integrated with the 4w MobileGeo tool in order to provide for the geo-localization of the user, thus allowing for targeted promotions to be sent (i.e. for a specific point of sale).
- call-to-action campaigns designed to generate actions by users who, upon viewing a video, will be invited to send an email or an SMS, or else call a toll free number.
The prospects for customizing the advertising message according to the geo-localization of the user are clear, and it is precisely this proximity advertising that is expected to stimulate investments in this advertising medium. Within this framework, the 4w Mobile adnetwork is geared towards offering investors custom intervention methods that are designed to meet the demands of increasingly sophisticated consumers.
4w Mobile offers various campaign management tools, such as the automatic creation of landing pages and, above all, the 4w Mobile Tracking service: a proprietary platform that allows for the number of downloads and installations to be tracked, thus providing for a guarantee on the investment.
