4w MarketPlace: turnover at +52%
Milan, 6th March 2012 – In 2011, 4w MarketPlace, the first Italian advertising network addressed to premium publisher, saw a growth of +52% over the previous year. The considerable increase of turnover is focused on a +26% on the inventory overall of the network. 4w MarketPlace handles the exclusive management of main online news websites contextual spaces (over 20 publishing groups). In particular 4w Net inventory (corresponding to the total contextual spaces of web) increased by 18% with over 41 billion advert impressions delivered in 2011.
