MAILUP CHOOSES BUZZOOLE’S INNOVATIVE TECHNOLOGY TO IDENTIFY AMBASSADORS ON SOCIAL NETWORKS
Naples , January 10, 2014 – MailUp , the professional email marketing platform, announces a partnership with Buzzoole, Italian startup backed by 56CUBE and Digital Magics, able to identify influencers online. Buzzoole’s innovative technology will be able to select and engage the most suitable potential ambassador on social networks to sponsor, share and spread MailUp content related to the world of email marketing.
The buzz marketing campaign will begin Monday, January 13th and will end on Monday, January 27th. Once selected, the brand ambassador will post spontaneous contributions on their blogs for the campaign, which will be shared on various social networks by creating organic word of mouth. Generated content will be created based on the experience of digital ambassadors and documents provided by MailUp.
Marco Massara , Marketing Director of MailUp said, “It is with great pleasure that we begin this new partnership with Buzzoole”.
Fabrizio Perrone , Founder and CEO of Buzzoole responded, ” We are very proud to have been selected by an international brand such as MailUp even before the launch of the beta version of the platform. This agreement gives us the confidence to continue and give our best”.
