ITALIAN-BASED STARTUP, BUZZOOLE, IS THE GOOGLE ADWORDS OF BUZZ MARKETING: LAUNCHES IN BETA
Startup, Buzzoole, is the up and coming vertical tool for the construction and management of digital PR campaigns. This influence engine optimization platform helps to generate quick, easy and qualitative word of mouth
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Naples, June 16, 2014 – Buzzoole, Italian-based startup by incubator 56CUBE, launches in beta: www.buzzoole.com Buzzoole allows clients, and especially agencies, to plan buzz campaigns with the same ease and speed of an Adwords campaign or a Facebook Ads, all in a self-service model.
With no marketing budget spent, it already has a 12,000 user base, almost 4000 likes on Facebook and in the last 2 months launched its commercial activity making a profit of 40k Euro with 15 clients. Its beta launch will offer a variety of new features including analytics such as a personal influence graph where users can see where, in what and how much influence their online conversation has, influence coaches giving them best practices and boost services and the ability to engage with similar influencers. Some clients include MSC Cruises, MailUp, Iveco, MecGlobal and Ferrero.
MailUp’s Marketing Director, Marco Massara, described his experience, “Buzzoole allows you to go beyond the usual public relations strategies and overused publishers in an easy and fast way.â€
The campaign Massara was speaking about had a potential reach of almost 1 million people. On average Buzzoole’s past campaign results show that customers are saving up to 70% of their advertising budget as opposed to working with PR agencies.
It’s able to do this due to its proprietary algorithm that begins with the semantic analyzing that Buzzoole developed together with Expert Systems. It then analyzes reach, resonance and relevance of online activity of users and mixes it with open data and the users’ social graph.
Gennaro Varriale, Founder of Pingram, Co-Founder and CTO of Buzzoole, commented on the beta launch: “After months of work, we have redefined our algorithm to analyze the social activity of our users, enhancing the quality and viral reach of content. We’re excited to be reaching our goal of giving our users an intuitive tool to analyze their own influence in this beta launch.â€
Buzzoole offers brands 3 main products, campaigns with a pay as you go/pay per post model, contests where selected users create a report on brand reputation and the best brand ambassador can receive cash compensation, Finder, an influencer search engine that allows a search by topic among 2 billion users to find and engage with potential brand ambassadors.
Some of the startup’s competitors include Klout and Mylikes, but Buzzoole differentiates itself as the first product to have a self-service model, targeting influencer technology and a friendly approach for agencies all together. The union of these 3 factors gives it the competitive edge needed to have a unique position to break into the market.
This little startup is revolutionizing the world of buzz marketing campaigns. Due to it being based on a scalable technology they’ve changed what use to be a time-consuming and manual process to an efficient and easy one.
With Buzzoole, one retains the power of buzz and thanks to the low tech costs one is able to create a marketing campaign comparable to those of traditional media without blowing the bank.
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Buzzoole – www.buzzoole.com
Buzzoole – startup within the new digital 56CUBE incubator for Southern Italy launched by Digital Magics – is the first Italian platform of IEO (influence engine optimization) to optimize the online presence of the users. Thanks to the proprietary algorithm, Buzzoole allows both large industrial operators and small and medium-sized enterprises, Italian and international, to identify qualitatively the influencer in its niche market, and generate buzz about products and services through the identified influencers, rewarding them with dedicated offers such as discounts, product testing and exclusive invitations.
For further information:
Buzzoole
Emily Whitehead – Communications Manager
Mail: emily.whitehead@buzzoole.com – info@buzzoole.com
Tel: +39 329 7086320
Contact Information
Website: http://buzzoole.com/
Twitter: https://twitter.com/Buzzoole
Facebook: https://www.facebook.com/Buzzoole
Email: info@buzzoole.com
Telephone (Mobile of CEO): +39 347 185 4154
Founders
Fabrizio Perrone
CEO & Co-founder
https://twitter.com/fabriziop1983
Gennaro Varriale
CTO & Co-founder
Luca Camillo
Developer & Co-founder
Luca Pignaturo
Creative & Co-founder
Buzzoole was nominated by SAP as “most innovative big data, real time and predictive analysis project†last year, it prepares to launch in beta in June.
Funding: It is part of the Digital Magics group and is looking for future investments to both stabilize its presence in Italy and launch abroad.
International press: http://urli.st/txY
Product Screenshots & Logos Below
Logo: https://www.dropbox.com/s/f7oqtjhk8bgkk0c/BuzzooleLogo.jpg
Dashboard influence graph: https://www.dropbox.com/s/1ga6b5uny5sfgqo/Dashboard.InfluenceGraph.jpg
Dashboard Stats: https://www.dropbox.com/s/8s0ifn05cwa5r28/Dashboard.Stats.jpg
Buzzoole motto: https://www.dropbox.com/s/0em15gtk07mtgqh/CoverFB.jpg
Buzzoole for brands: https://www.dropbox.com/s/f60zdg4tuud05db/Buzzooleforbrands.jpg
Buzzoole Market Fit: https://www.dropbox.com/s/0ah9940yeg6o8li/MarketFit.jpg
MailUp Campaign screenshot: https://www.dropbox.com/s/uxqytwvn9tagw7q/MailUpCampaign.jpg
Personal team photos
CTO and CEO at Smau 2013: https://www.dropbox.com/s/cuskg2ohie9xl6u/CTO.CEO.jpg
Team: https://www.dropbox.com/s/v0yzt94j4cpfr8v/TeamBuzzoole.jpg
User quote
Paolo Campana: “One of the biggest surprises in the ‘social world’ this year was definitely Buzzoole. They started as strangers I noticed from afar and with their success have become friends who I respect because of the great communication experience I’ve had working with them on various campaignsâ€.
