Italy’s Youspa in strategic agreement with Pure Beauté Inc, goes ‘stateside’ to serve 40,000 spas

Italy’s Youspa in strategic agreement with Pure Beauté Inc, goes ‘stateside’ to serve 40,000 spas

Italian startup Youspa, the world’s specialist spa search engine, signs an agreement with Pure Beauté Inc, the American company providing consultancy to spas and luxury brands, to form Youspa US and so enter the US market. On www.youspa.eu, thanks to over 100 search parameters, users can find the best spa for their wellness requirements according to their own particular needs.

Reasons for the move
For Youspa

The United States is the most strategic location for the internationalization of Youspa. eu, firstly because of the widespread digital diffusion in the daily lives of consumers and the sheer numbers of people that can be reached, and secondly for the number of actual SPAs present in the market. These number over 25,000 to which can be added hotels in the biggest international chains who also offer over 15.000 first-class SPA facilities, scattered around all over the world.

This alliance with a prestigious partner such as Pure Beauté Inc – with a management team that brings over 25 years’ experience in the American market – allows Youspa to offer the reach and quality of its services also to American SPAs. In addition, wellness businesses in the USA will be able to further develop their own businesses through the innovative communication and marketing services that the Italian startup has developed.

Régis Boudon-Doris, Founder & CEO of Youspa, stated: “Pure Beauté Inc’s team leaders Crystal and Frank Prescuitti and ourselves share the same business objectives and approach, namely giving first place to medium- and long-term strategies to maintain consistent business growth”.Per Pure Beauté Inc

For Pure Beauté Inc

Pure Beauté Inc’s objective is to get alongside the SPAs and help maintain the growth of their businesses, and guarantee the best experience for their clients. Thanks to this agreement with Youspa an online global platform is being created to best share know-how with all American SPAs and those in the rest of the world, giving them innovative ways of interacting with their own clients and simpler ways of accessing Pure Beauté services.

Crystal and Frank Prescuitti, Founders of Pure Beauté Inc, said: “For us Youspa is the ideal strategic partner for our business model. In particular, what inspired us to make this choice is the collaborative approach of founding partner Régis Boudon-Doris as well as the alignment of our companies’ core values, indispensable for any long and fruitful alliance”.

What is Youspa?

Youspa, a startup of incubator Digital Magics and quoted on AIM Italia on the Italian Stock Exchange, is the first technologically-facilitated grouping of SPAs in the world. Unique for its rich content and detailed search parameters it has become the point of reference for the whole wellness sector. Over 2,600 SPAs, and growing, available through one click on the website or on the APP.

SPAs worldwide can register free of charge on the Youspa database and so gain free visibility on all versions of the site and win new clients. On www.youspa.eu site visitors have the full gamut of spas – globally – at their fingertips ready to satisfy their wellness requirements. But YouSPA is also a strategic reference point for advertising for every company for whom SPAs and their clients are their core business.

Founding partners
• Régis Boudon-Doris – CEO
• Marta Cristiani – Editor Youspa Magazine
• Gabriella Francia – R.&D. SPA Packages
• Layla Pavone – Advisor Venture Partner, Digital Magics