YOAGENTS, THE “ON DEMAND” SALES NETWORK PLATFORM FOR STARTUP AND SMEs, CLOSES A CAPITAL INCREASE AND LAUNCHES THE NEW APP

YOAGENTS, THE “ON DEMAND” SALES NETWORK PLATFORM FOR STARTUP AND SMEs, CLOSES A CAPITAL INCREASE  AND LAUNCHES THE NEW APP

Milan, June 7 2018 – YoAgents (http://yoagents.com), the web platform and app designed to create “on demand” and “open” commercial networks for the promotion of digital services on the Internet, closes a EUR 415,000 capital increase and hits stores (App Store and Play Store). The capital increase was subscribed by: Atandia, an investment vehicle of Enrico Deluchi, former CEO of Canon Italia; Moffu Labs, a network of investors and business angels focused on technological startups; Boost Heroes, an investment holding company specialised in companies in their early stages of development and with high scalability potential, founded by Fabio Cannavale and Loris Lanzellotti; 3LB Seed Capital, a company led by Alberto Emprin, Angel Investor and Innovation Advisor; Lorenzo Dal Verme and Digital Magics.

Thanks to this operation, YoAgents has developed and enhanced the technology and software, launched the new application (available on the App Store and Play Store), redefining and expanding their business model by offering new features.

YoAgents, a startup precisely founded within the most important incubator of digital startups “Made in Italy”, which operates throughout Italy, is a strategic asset for the growth of Digital Magics’ investee companies; Digital Magics currently holds 63.73% of the shares of the company. Startups have in fact the opportunity to offer their products and services, having a dedicated national sales network available.

Over 2000 active ambassadors – agents, representatives, salesmen and young business talents – are part of the platform for “door-to-door lead generation”. Through the YoAgents app, they may choose services, propose themselves, download sales materials, create agreements with businesses (fitness, ho.re.ca., retail, etc…), view the accrued fees and request them directly.

YoAgents partners – startups and SMEs including Restopolitan, Groupalia, Fitprime, Experteasy, Foodscovery – have a specifically designed dashboard on http://yoagents.com which lets them manage the network of ambassadors, view in real time the results of each campaign and the value generated by YoAgents.

Giuseppe Impellitteri, Groupalia’s Partnership Manager, comments: “Thanks to the YoAgents ambassadors, we have signed many new agreements; YoAgents has been an ideal partner for the relaunch of Groupalia”.

Damiano Rossi, Chief Business Development Officer and Co-Founder of Fitprime, commented: “The partnership with YoAgents allowed us to increase by 20% the acquisition of the gyms, after just one month”.

The CEO of YoAgents is Pierluigi Casolari, a serial entrepreneur in the digital and mobile sectors. In 2006 he founded Koinup, the first social network in Italy, sold to the multinational company Exit Reality. In 2012 he was the founder of the proximity marketing platform CheckBonus, which entered the Mediaset Group in 2016.

Pierluigi Casolari, CEO of YoAgents, said: “I warmly welcomed this position in YoAgents, which has a focused and dynamic team of 10 people and a winning model in a strongly expanding segment. The confidence that our new investors and partners have shown us confirms that YoAgents is an important growth tool for startups and SMEs. Thanks to us they will be able to create their commercial structure and increase their business”.

Edmondo Sparano, Managing Director and Chief Digital Officer of Digital Magics, said: “We continue to support the development of YoAgents, with whom we have added another very important asset to our incubator. Thanks to this platform, digital startups and innovative small and medium-sized businesses will be able to offer their services throughout the country through the sales network of YoAgents. We welcome Pierluigi to our team: his experience of over 15 years in the digital field will be decisive for the international scalability of our project as well, which is not only strategic for the growth of the startups of Digital Magics, but also the growth of the whole ecosystem of innovation in Italy “.

This press release is online in the section Investors/Press Releases at www.digitalmagics.com

YoAgents develops the web/app platform – for “door-to-door lead generation” – dedicated to  startups and SMEs aimed at creating “on demand” and “open” commercial networks for the promotion of digital services on the internet. Ambassadors – agents, representatives, sales representatives, young business talents and students – through the YoAgents app may choose services, propose themselves, download sales materials, create agreements with businesses (fitness, horeca, retail, etc …), view the accrued fees and request them directly. YoAgents partners have a specifically designed dashboard to let them manage the network of ambassadors, to view in real time the results of each campaign and the value generated by YoAgents.

Digital Magics, listed on AIM Italia (symbol: DM), is a business incubator of digital projects that provides consulting services and acceleration services to startups and enterprises, to facilitate the development of new technological businesses. Thanks to the partnership with Talent Garden and Tamburi Investment Partners, Digital Magics has created the most important national platform for innovation for DIGITAL MADE IN ITALY, by providing support to innovative startups to create successful projects, from conception to IPO, while offering services for the digital transformation and “Open Innovation” to excellent enterprises. The incubation and acceleration services offered by Digital Magics are active in the TAG co-working campuses present throughout Italy. Complementary services include investment activities, which have produced over the years a portfolio of 70 investments in startups, scaleups and digital spinoffs with high growth rates. Accelerated companies are flanked by Digital Magics’ team, a partner of enormous business and digital experience, and benefit not only from the large network of private and institutional investors that support them through “club deals”, but also from the many partner companies that support them on an industrial scale.

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For further information:

Digital Magics – Press Office

Giorgio Bocchieri – Mail: giorgio.bocchieri@digitalmagics.com

Tel. 02 52505202 – Mob. 334 6853078

IR Top – Investor Relations

Floriana Vitale – Mail: f.vitale@irtop.com

Tel. 02 45473884

Bank Akros – Nomad

Mail: ecm@bancaakros.it

Tel. 02 434441