Profilo Assicurativo is a technological platform, capable of transforming the marketing process of insurance products, aimed at both consumers and intermediaries, which is built on 3 major pillars: a digital insurance identity, a risk management console and a digital insurance store.
The digital insurance identity is the ordered collection of the main elements that characterize the risk exposure of a person, necessary to elaborate a continuous “mapping” of risks, thus to enable it to be properly negotiated.
The risk management console prepares a first level consultancy, by highlighting by priority, some necessary actions to be taken to limit the risk exposure, thus presenting an overall summary of each area and their respective budgets to the user.
The digital insurance store is the place where the digital insurance identity meets the available products corresponding to risk profile and spending capacity, allowing to put into practice the new community provisions contained in the so-called Insurance Distribution Directive and finally to be able to make an intangible product, such as an insurance one, more tangible.