The campaign “travelled†over the 4w MarketPlace Mobile Network
Milan, January 24th 2012. The 4w MarketPlace has had enormous satisfaction for the Jeep ® Grand Cherokee “OnOff†campaign (in collaboration with Maxus), which won second place at IAB Mixx 2012 in the MOBILE PLATFORM OR APP category.
The award (which was dedicated to the enhancement of digital advertising campaigns and strategies aimed at highlighting the innovation and effectiveness of new media communications) crowns the success of the Jeep ® Italia operation managed by the agency Maxus, which used the adnetwork 4w Mobile (a platform dedicated to the world of smart phones) for the two Jeep® campaigns.
For Jeep® Italia’s “OnOff†campaign, which was dedicated to the launch of the new Grand Cherokee, 4w Mobile contacted a geographically profiled target audience in order to collect e-mail addresses and subsequently sent out invitations to the ONOFF events that were to be held at the nearest dealerships.
